The Third Hong Kong Digital Entertainment Excellence Awards Invite Entries

Hong Kong companies and professionals in the digital entertainment industry are invited to participate in The Third Hong Kong Digital Entertainment Excellence Awards (HKDEEA) organised by the Office of the Government Chief Information Officer, Commerce, Industry and Technology Bureau of HKSAR Government, the Hong Kong Productivity Council (HKPC), Hong Kong Digital Entertainment Association (DEA) and Hong Kong Wireless Technology Industry Association (WTIA).

The launch ceremony of the Award Scheme was officiated today (30 November 2004) by Mr Alan Wong, Government Chief Information Officer, Office of the Government Chief Information Officer, HKSAR Government; Mr K K Yeung, Executive Director, HKPC; Mr Sin Chung Kai, Legislative Councillor - Information Technology and Chairman of the Grand Jury of the Third HKDEEA; Mr Victor Dao, Chairman, DEA; and Mr Ken Fong, Vice Chairman, WTIA.

Speaking at the ceremony, Mr K K Yeung said, "Now in its third year, the Hong Kong Digital Entertainment Excellence Awards aims to recognise outstanding achievements and creativity of the local digital entertainment industry."

"With the implementation of the CEPA agreement, new business horizons are opening up for Hong Kong's digital entertainment industry. Hong Kong has a sound information infrastructure, a pool of local talents who are experienced in the applications of leading edge technologies, as well as a strong industrial base in film production, broadcasting, wireless technology and advertising. Under this favourable environment, local digital entertainment industry is well-positioned to capture the new business opportunities offered by CEPA," Mr Yeung said.

To recognise creative digital entertainment works from all sectors, the Third HKDEEA has included the Professional Category and Open Category. Both Categories will honour the best productions in computer animation, digital effects, computer/TV and mobile entertainment software.

All entries should not be published or released commercially on or before 1 January, 2004 and will be judged according to originality, creativity, entertainment value, technology and business potential. All companies registered in Hong Kong and Hong Kong permanent residents are eligible to compete in the Professional Category and Open Category respectively.

The winning entries will be honoured at an award presentation ceremony in March 2005. In addition, special awards will be presented for outstanding productions by start-up companies and full-time students.

The closing date for application of the Third HKDEEA is 21 January 2005. For further details on the Awards scheme, please contact HKPC at (852) 2788 5967, or via fax: (852) 2788 5770, e-mail: multimedia@hkpc.org, or visit the Awards website at: www.hkpc.org/hkdeea.

The Awards scheme is sponsored by Hutchison Telecom, Hong Kong Cyberport Management Co Ltd., Jadason Technology Ltd., Sony Computer Entertainment HK Ltd. and Silicon Graphics Ltd.

Supporting organizations for the Awards Scheme include: Hong Kong Advertisers Association, Hong Kong Animation Association, Hong Kong Commercial Publicity Association, Hong Kong Computer Society, Hong Kong Designers Association, Hong Kong Film Directors' Guild, Hong Kong Information Technology Federation Ltd., Hong Kong Kowloon & New Territories Motion Picture Industry Association, Hong Kong Trade Development Council, China Game Publishers Association (Hong Kong), Information and Software Industry Association, Intellectual Property Department, Office of the Telecommunications Authority, Television and Entertainment Licensing Authority, The Chinese University of Hong Kong, City University of Hong Kong, Hong Kong Baptist University, Hong Kong Institute of Vocational Education, Hong Kong Polytechnic University and Hong Kong University of Science and Technology.

For media enquiries, please contact:
Ms Betty Lee
General Manager
Corporate Communications and Events
Tel: (852) 2788 5036
Fax: (852) 2788 5056
E-mail: emilyc@hkpc.org

HKPC
30 November 2004